Safe and Secure TV Channel
Take One Digital Media provided Safe and Secure TV Channel with a complete branding campaign designed to launch the new security portal at the 2007 ASIS International Tradeshow.
The challenge was a short lead time. After years in the development stages, funding came through leaving only 3 weeks for Take One to create the entire brand. This included creating a logo, a ground-up Web site, a dynamic overview video, and all of Safe and Secure's print collateral, including a comprehensive media kit and magazine cover for its companion publication.
Safe and Secure TV Channel will produce informational, sponsor-branded interactive programming that will be distributed via satellite, cable, broadcast syndication and international media platforms. The television programs will contain an interactive component that features video-on-demand, web-streaming, e-commerce and podcasting for timely information.
The campaign kick-off at ASIS was a great success. Safe and Secure TV Channel is now poised to become a major media source for safety and security needs of the nation. Take One is proud to be a part of such a large-scale portal launch.
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Campaign
