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Parent company, American Radiology, hired Take One Digital Media to design and program a sub-site of the main site. The site goal is to educate, inform, and drive new business to the main site for sports injury related imaging services. The look and feel is “sports centric” as opposed to medical and sets the sub-site off well. The audience includes athletes, coaches, family and friends.
Take One worked with an illustrator to create custom “blue man” illustrations that were then incorporated into actual sports images and used in a Flash rotation on the site. The sports change with the seasons.
The site is programmed as a dynamic data file driven site in PHP and allows ARS to easily update all information on the site as either HTML or text. The site incorporates common sports injuries, ask a radiologist, tips from the training room, and contests. American Radiology is affiliated with Johns Hopkins Medicine.
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