Take One Is The Proud Winner Of A 2008 W³ Award

Take One Digital Media is the proud winner of a 2008 W³ Award honoring outstanding websites, web advertising, and web video. The honor was awarded in the Branded Content /Non-for-Profit category for “The Polar Bear Diaries” video series on the web, part of a viral marketing campaign to promote the Special Olympics Maryland’s annual MSP Polar Bear Plunge. The event raised $3.8 Million in one day. The project was a huge success, with many other Special Olympic organizations looking to Take One to increase their revenues through innovative, non-traditional marketing. In fact, we’re deep into production for another round of fun viral Plunge videos right now for the 2009 MSP Polar Bear Plunge. You can view an edited version of the entire 2008 series on the Take One website at: The Polar Bear Diaries

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.