Get Your Plunge On!

Take One Digital Media joined forces with Special Olympics Maryland for the 3rd year to produce zany viral media to pump up the volume on the 2010 Polar Bear Plunge. Link to the laughs at The Plunge News Network 2010 (think the Daily Show and the Onion with .00005% of the budget).

Thanks to these videos, the site is clearly seeing a huge spike in traffic, viewers and buzz at www.plungemd.com and in all social media and despite a down economy, donations are up! The jewel of the series is athlete Jimmy Myrick showing off his acting skills as American Idol’s “Jimmy Randy” and a med-tech on the hit show “House”. Contrary to the “tugging heart-string” approach used by many charities, plunge co-founder Tom Schniedwind is devoted to celebrating these athletes. As Tom says, “On a weekend before the Superbowl there’s a huge party at Sandy Point State Park. Whether you plunge or not, I just want people to come out for FREE entertainment, have fun, and if it happens to benefit the 15,000 athletes, all the better.” Hope to see you there!